Make the right start by creating a job ad that will attract your ideal applicant and take advantage of our free classified section, for members, to hire your next workplace legend. 

Here are some helpful tips from MA for creating your next job ad:

1. POINT OF DIFFERENCE

- Does your practice have a point of difference? 
- Has it won awards? 
- Do you consistently receive great reviews? 
- Do you have workplace benefits and flexibility showing a great work culture?

All these things can potentially catch the eye of your next candidate.  Let them know all about what makes your workplace attractive and don’t leave it to the interview. Don’t be shy to expose your real self – let them know what the business is about and get them excited from the get-go!

If there are similar advertised healthcare positions available, what position would you choose and why? What keywords, phrases drew you in and made you want to read more?

2. SUMMARISE 

They say the devil is in the details but make sure you summarise and highlight those details in an easy-to-digest format. 

- Get to the point fast. 

- Create bullet points, replace paragraphs with sentences - Job posts with 150 words or less got candidates to apply 17.8% more frequently than job posts with 450 to 600 words according to seek.com  

And with the mobile device overtaking the humble desktop accessing our website according to our MA Google analytics report in December 2021, the same principles apply while optimising our website. 

- Get to the point fast. 
- Create bullet points, replace paragraphs with sentences, create a bold heading. 
- Make your content scroll worthy.

3.  INCLUDE YOUR LOGO 

Your logo says a lot about your organisation. Your business is conveying several messages, ideas, and values in the simplest form possible to your audience. People generally remember pictures rather than words. It’s another way to stand out from the crowd of employers eager to grab your attention. For specifications on what format MA can display your logo in visit our website.

If you really want to stand out from the crowd, consider investing a small amount into creating a video ad campaign as they are proving to be one of the most effective forms of advertising, as moving images are easier for your potential candidate to recall than static words and images. Check out an example from our friends at FIX. 

For more helpful tips you can click the useful article from seek.com which have developed a Laws of Attraction data portal which can give insight into what specifically attracts candidates from your industry, and how their seniority, location or gender can impact what they want in a role.

For those looking for their next work opportunity, it is just as important that you consider and ask the right questions to ensure you find the right fit. Think about some of the following and make sure you have identified what is important to your before saying yes to your next job offer.

1. HOW WOULD YOU DESCRIBE THE WORK ENVIRONMENT?
2. WHAT IS YOUR MANAGEMENT STYLE?
3. WHAT ARE YOUR COMPANY VALUES?
4. WHAT DOES WORK/LIFE BALANCE LOOK LIKE AT YOUR COMPANY?
5. WHAT DOES GROWTH AND CAREER DEVELOPMENT LOOK LIKE?
6. WHAT THREE THINGS DO YOU NEED TO SUCCEED IN THIS POSITION?
7. HOW WOULD SOMEONE IN THIS ROLE WORK BEST WITH THE REST OF THE TEAM?
8. HOW WOULD YOU DESCRIBE THE COMPANY CULTURE?